Strengthening Rotary initiative

The Strengthening Rotary initiative helps us tell Rotary's story in a clear and compelling way. By providing a consistent image of what Rotary stands for and how we differ from other charitable organizations, we can engage members, prospective members, donors, and volunteers in our work to improve communities around the world.

Brand Center

Visit the to find everything you need to create your Rotary communications with our new look and feel. You can download Rotary's logo – or create your own club or district logo. Plus you'll find editable templates for brochures, newsletters, PowerPoint presentations, fliers, and more (sign-in required.)

Where to begin

These resources will help you get started:

  • Get answers to FAQs about the Brand Center and our new visual identity and voice.
  • Watch a short video that will help you answer the question critical to telling your club's story: "What is Rotary?"


to learn how Rotary's new tools and resources can help your club.

Need help navigating the Brand Center? Download a training guide to learn how to:

Stories & posts

Resources & reference