A Fresh Approach
Give your members a meaningful Rotary experience by offering them opportunities to make a positive difference and connect with others. They’ll make valuable friendships and feel good about Rotary and the work we’re doing to make the world a better place.
Find ideas to help your club take a fresh approach with these resources:
- Rotary Club Health Check — Identify your club’s problem areas and make changes to help it stay relevant for members and the community.
- Strengthening Your Membership — Develop a long-term strategy for strengthening your club’s membership.
- Introducing New Members to Rotary: An Orientation Guide — Find ideas for engaging new members, getting them involved, and giving them a meaningful Rotary experience.
- Membership Assessment Tools — Analyze your member profile to identify prospective members and diversify your membership.
- Connect for Good — Encourage members to get involved for a more meaningful Rotary experience.
- Connect to Membership Leads — Find prospective members who want to get involved.
How strong is your club?
Assess your club regularly to learn what works and what doesn't. Do your members reflect the range of professions and cultures in your community? Are you achieving your club’s goals? What qualities make your club attractive to new members?
Use the Membership Satisfaction Survey to identify your members' needs. Find more ideas for evaluating your club in Strengthening Your Membership: Creating Your Membership Development Plan.
Rotary's Be a Vibrant Club leadership plan challenges members to revitalize their clubs and better engage new and established members. It offers fresh ideas, and the latest edition has regionalized versions. Choose the one that best fits your location.
- North America
- Great Britain and Ireland
- Western Europe
- Central and Eastern Europe
- Middle East and North Africa
- Sub-Saharan Africa
- Australia, New Zealand, and Pacific Islands
Your district leaders can also offer solutions. Contact your assistant governor, district membership attraction and engagement committee, or district governor, if you think your club could use a boost.
Engage current members
Work hard to deliver an experience that will keep members excited about Rotary. Successful strategies include:
- Regularly recognizing members for their achievements
- Keeping members involved in club projects and activities
- Encouraging members to take on leadership roles
- Sending monthly email updates
- Asking members for their feedback using the Member Satisfaction Survey
Find new members
The top two reasons people join Rotary are to meet new people and to get involved in their communities. Many of the non-Rotarians you know are looking for the same things. Invite them to help with a service project, attend a networking night, or participate in a club gathering so they can see for themselves how Rotary connects leaders to make positive change.
Consider these potential candidates for membership:
- Friends and family members
- Business and professional acquaintances
- Younger community leaders who are already connected to Rotary through Rotaract, RYLA, peace fellowships, Youth Exchange, and other programs
Don't forget to regularly check your online membership leads for prospective members. Creating a Positive Experience for Prospective Members offers tips and advice to help turn your leads into members.
Use social media to attract members
Is your club on Facebook? Is your website up-to-date? Are you sharing information about your club’s activities and projects with your community? An active social media presence can attract new members and inspire current ones. See how one club used social media to grow its membership.
Share information about Rotary
You can explain the benefits of joining your club by hosting an information session for potential and new members. Find ideas, along with sample formats, resources, and worksheets in Introducing New Members to Rotary: An Orientation Guide.
Prospective member information session
Invite club members to describe their experiences, talk about your club’s service projects and social activities, and give an overview of Rotary. Share the Prospective Member brochure and the What Is Rotary? video with prospective members.
New member orientation
Build new members understanding of Rotary by hosting a series of information sessions. Suggested topics include Rotary history, opportunities for service, and The Rotary Foundation.
Courses and webinars
Resources & reference
- Club flexibility
- Connect for Good
- Connect to Membership Leads
- Creating a Positive Experience for Prospective Members
- Discover Rotary (.ppt)
- How to Manage Membership Leads (for Clubs)
- How to Manage Membership Leads (for Districts)
- Introducing New Members to Rotary: An Orientation Guide
- Lead Your Club: Membership Committee
- Proposing New Members
- Membership Assessment Tools
- Membership Minute newsletter
- New Member Welcome Kit (available for purchase)
- Prospective Member brochure: Impact Begins With You (available for purchase)
- Regional Membership Plans
- Rotary Club Health Check
- Start a club
- Strengthening Your Membership: Creating Your Membership Development Plan
- Understanding Membership Reports: Getting Started
- Download a club brochure template
- Track your club’s progress in Rotary Club Central
- Manage your membership leads:
- View your membership lead reports:
- Enroll in a webinar
- Check out our membership video channel
- Shop for membership development resources
- District membership attraction and engagement committee
- District governor or assistant governor
- Regional coordinators
- Club and District Support representative