Regional leaders

Rotary’s regional leaders — regional Rotary Foundation coordinators (RRFCs), Rotary coordinators (RCs), Rotary public image coordinators (RPICs), and endowment/major gifts advisers (E/MGAs) — use their knowledge and skills to support and strengthen clubs, to focus and increase Rotary’s humanitarian service, and to enhance our public image and awareness.

Regional leaders work through districts to connect Rotarians with resources that support Rotary’s goals and deepen its impact in communities locally and around the world. They also serve as trainers and facilitators at Rotary institutes, governors-elect training seminars, regional and zone seminars, district training, and other events when asked.

Appointed by the RI president or The Rotary Foundation trustee chair, regional leaders serve a three-year term, subject to annual review. There are 41 teams of regional leaders worldwide; each team is led by an RI director with support from a Foundation trustee, if one lives in the region.

Regional Rotary Foundation Coordinators

RRFCs help Rotarians fully participate in their Foundation to meet their service and fundraising goals. They:

  • Encourage Rotarians to support PolioPlus, Rotary’s highest-priority program
  • Support clubs and districts in their fundraising, especially for Rotary’s Annual Fund
  • Educate clubs and districts about Rotary grants

Rotary Coordinators

RCs assist Rotarians in engaging current members and attracting new members to develop vibrant clubs and meet their membership goals. They:

  • Encourage innovative strategies for attracting and engaging members
  • Support districts in new club development
  • Help districts and clubs develop and implement strategic plans to reach their goals

Rotary Public Image Coordinators

RPICs help Rotarians tell Rotary’s story in a compelling way and guide them in their marketing, media outreach, and social media. They:

  • Share Rotary’s story and regional impact with the media and their communities, and equip district leaders to do the same
  • Show district and club leaders how to use Rotary’s online public image resources to in-crease brand awareness
  • Advise districts and clubs on how to implement and regionalize Rotary’s public image campaigns
  • Publicize the role of Rotary and Rotarians in polio eradication

Endowment/Major Gifts Advisers

E/MGAs increase Rotarians’ participation in major gifts fundraising and the Endowment. They:

  • Develop personalized plans for identifying, cultivating, and soliciting major gifts in the re-gion
  • Promote major giving opportunities with Rotarians and other prospects
  • Facilitate events that recognize and encourage current and new donors
  • Work with district leaders to identify major gift strategies and prospective donors in the district